{"id":1399,"date":"2025-09-09T10:53:29","date_gmt":"2025-09-09T13:53:29","guid":{"rendered":"https:\/\/agencianb4.com.br\/marketing\/?p=1399"},"modified":"2025-09-09T11:08:48","modified_gmt":"2025-09-09T14:08:48","slug":"mateira-teste","status":"publish","type":"post","link":"https:\/\/agencianb4.com.br\/marketing\/2025\/09\/09\/mateira-teste\/","title":{"rendered":"Cacau Show, M\u00e9qui, BK, Oggi e Bob\u2019s: como as gigantes do food service dominam o Instagram"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1399\" class=\"elementor elementor-1399\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a15b049 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a15b049\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-761ff8dd\" data-id=\"761ff8dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b7ba38d elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"2b7ba38d\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2 style=\"text-align: center;\">Mat\u00e9ria Nova Teste<\/h2><div data-ft=\"{\"><div data-ft=\"{\"><div><div><div data-ft=\"{\">\u00a0<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d931d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d931d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3355cfc\" data-id=\"3355cfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cf9804 elementor-widget elementor-widget-image\" data-id=\"7cf9804\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"819\" height=\"1024\" src=\"https:\/\/agencianb4.com.br\/marketing\/wp-content\/uploads\/2023\/03\/09_03_23_NB4_01-819x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/agencianb4.com.br\/marketing\/wp-content\/uploads\/2023\/03\/09_03_23_NB4_01-819x1024.png 819w, https:\/\/agencianb4.com.br\/marketing\/wp-content\/uploads\/2023\/03\/09_03_23_NB4_01-240x300.png 240w, https:\/\/agencianb4.com.br\/marketing\/wp-content\/uploads\/2023\/03\/09_03_23_NB4_01-768x960.png 768w, https:\/\/agencianb4.com.br\/marketing\/wp-content\/uploads\/2023\/03\/09_03_23_NB4_01-588x735.png 588w, https:\/\/agencianb4.com.br\/marketing\/wp-content\/uploads\/2023\/03\/09_03_23_NB4_01.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-09142d3\" data-id=\"09142d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c4478 elementor-widget elementor-widget-text-editor\" data-id=\"80c4478\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"p1\">O Instagram segue como uma das vitrines mais relevantes para as marcas do setor de alimentos.Um novo estudo mostra como as cinco maiores redes de franquias do Brasil \u2014 Cacau Show, McDonald\u2019s, Burger King, Oggi Sorvetes e Bob\u2019s \u2014 transformaram seus perfis em ferramentas de engajamento e conex\u00e3o direta com consumidores no primeiro semestre de 2025.<\/p><p class=\"p1\">O levantamento mostra que criatividade, formatos certos e narrativas alinhadas com a identidade s\u00e3o os ingredientes que transformam posts em experi\u00eancias de marca, tanto quanto a frequ\u00eancia de postagens.\u00a0<\/p><p class=\"p1\">Entre janeiro e junho, os formatos que mais se destacaram foram os Reels, respons\u00e1veis por 49% das publica\u00e7\u00f5es e por mais de 3,2 milh\u00f5es de curtidas, segundo os dados da mLabs. O carrossel, mesmo menos usado, tamb\u00e9m mostrou alto potencial de intera\u00e7\u00e3o, somando 1,3 milh\u00e3o de likes e superando o desempenho das imagens est\u00e1ticas. J\u00e1 a frequ\u00eancia se provou um fator-chave: em m\u00e9dia, cada marca publicou 5,72 vezes por semana, com maior efic\u00e1cia nas quartas-feiras, entre 12h e 15h.<\/p><p class=\"p1\">As estrat\u00e9gias variaram, mas sempre refor\u00e7ando identidade e timing. A Cacau Show liderou em coment\u00e1rios e ganhou 400 mil novos seguidores com posts sensoriais. O McDonald\u2019s manteve consist\u00eancia com mais de 8 posts semanais e colabora\u00e7\u00f5es criativas, como a com o mascote Duo do Duolingo\u2026.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mat\u00e9ria Nova Teste \u00a0 O Instagram segue como uma das vitrines mais relevantes para as marcas do setor de alimentos.Um novo estudo mostra como as&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[27],"tags":[8,10],"_links":{"self":[{"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/posts\/1399"}],"collection":[{"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":9,"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/posts\/1399\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/posts\/1399\/revisions\/1409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/media\/1346"}],"wp:attachment":[{"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/media?parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/categories?post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agencianb4.com.br\/marketing\/wp-json\/wp\/v2\/tags?post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}